When a new interactive whiteboad goes into a school who should sign up for the warranty? A teacher. ICT co-ordinator, school secretary or headteacher? Who takes 'ownership'?
SMART Technologies is so perplexeded by the low number of guarantees requested for its whiteboards that it has launched free prize draws for school customers who register online for their free three-year on-site warranty which includes an additional two-year return-to-base promise.